It wasn't like one of us was giving the other a diamond," Asher said In January 2015, Tiffany & Co. made headlines when it featured its first gay couple in an engagement ring campaign. The black-and-white graphic showed two men sitting on a stoop Diamond wholesalers were that round and fancy-shaped diamonds in engagement rings is at a fifty-fifty split, due to Millennial consumers’ desire for something unique. Forevermark retailers will be given Black Label marketing tools that will include .